Jan. 15, 2026

Staying Without Selling Out

Staying Without Selling Out
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Staying Without Selling Out

What does it actually mean to stay in a place like Park City — without getting stuck, bitter, or burned out?

In this episode of Ski In Sell Out, Max and Lauren sit down with Molly Crosswhite, a Park City native and co-founder of Selling the Slopes, whose life and career track the town’s evolution in real time.

Molly opens up about growing up in Park City before the boom, leaving to find her own footing, and choosing to come back — not because it was easy, but because the place kept changing with her. They talk about early access to real estate, raising kids in a town flooded with wealth, and how perspective shifts when you’re both a local and a professional guide for newcomers.

The conversation dives deep into what actually sustains a long career: momentum, trust, energy, and knowing when to walk away — even from “good” deals. Molly also shares how her partnership with Rachel Retzer works precisely because they’re different people with complementary strengths, and why success without balance eventually costs more than it pays.

This episode isn’t about hacks or volume.

It’s about staying human in a high-stakes business — and building a life you don’t need to escape from.

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Okay, so we're here at Ski and Sell Out Again,

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and we're continuing our theme with Christie's brass.

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And today we get the luxury of interviewing Molly Crosswhite,

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who is my sister, and she's been in real estate

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for the majority of her professional life. And she built the team selling

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the slopes with Rachel Retzer, who was on before,

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and because I know way too much about Molly,

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and this podcast kind of leans into the who, not as

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much the how. You know, a lot of real estate podcasts kind of lean into

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how do you make the most money? And that's not really where Lauren and I

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come from. We tend to lean into who are the people behind the business,

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how did they end up here? You know, just kind of trying to get

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to know people more than the practice.

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So I'm going to let Lauren ask a lot of questions today because not everybody

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wants to hear the nuanced, you know, relationship between you and I.

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We might get into that later if you want. You might want to hear that.

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But you're going to introduce yourself. Oh, yeah.

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No. Yeah. Yep. Yeah.

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So it's Max Doylene and Lauren Androsa with Ski and Sellout. There you go.

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A little too late, I guess, but I figure by 11, episode 11,

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they should know us better. Late than never. Better Late than never.

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And yeah, we're going to try and keep it to an hour because Molly has

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to go do some more work today because she's busy, and Lauren and I'll sit

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around and try and be busy. Yep. Okay, my turn.

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Your turn. Come on, Randy. Okay, well,

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you probably know this, but I always say how

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we got to this podcast was because I'm coming from such a different world

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that I connect this way. This way is

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more important to me. I want to know why people show up

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the way that they do. What has gone on to make you

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be in the place that you are, make feel the way you do all those

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things. And so I want to go back and talk about.

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So obviously you grew up here. Yep. In a very

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different town than it is now, that's for sure.

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And do you think. I mean, where did you. Maybe we

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start with, like, college age? Sure. Did you leave Utah? Yeah, I did.

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So I went to school in Southern California, Chapman University.

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And so I. I ended up graduating in

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three years, and I came back to Park City and Matt's.

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And Matt's my dad. He was very strategic on that front.

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So he had. It's kind of funny. So I think about it now, I'm like,

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God, I could do that to my kids. He deliberately, he'll tell you, he's like,

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yeah, I made sure you guys had homes here because I wanted you guys to

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live where I live. And it became a really, I mean,

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a natural place to return. So one of the developments he

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had built, Blackhawk Station. At the time, Mats and I were college age.

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And so he was able to gift us a house each.

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And then that was kind of set the foundation for my.

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My whole world in real estate. So I rented that

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house out to the developer, what was one of their,

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you know, Max. And I had this steady income from the developer was their

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model homes. And then I would use that money to pay for my own rent,

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to pay my utilities and pay for my groceries and all the things. And,

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uh, it was awesome because I do, you know, feel like I learned

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a lot of those things that people don't learn until they're forced to,

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which is usually much later. Sadly, right now I've learned that the first

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time home buyer age has increased to somewhere in like the early 40s today.

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Yeah. Yeah. So if you can imagine. I mean. Yeah. So anyways,

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I feel, you know, of course, blessed in many ways. But so because I had

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that property here and I had met Chris, my first husband, right when

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I got to school, I was 18. We got married that summer

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when I was 21. And babies. Babies. We were babies. We had

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a house here that we could live in. We both had jobs. My first

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job was with a commercial real estate firm. And then I also was

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hosting Parksby Television. You were? Yeah, which was. I studied broadcast

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journalism. So, you know. And then Chris was also working with that. I think

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it's called Nutraceutical. I don't know if it's still around, but, you know, like one

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of the LV corporations in town. And. And so we

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kind of started our life here. And it was. I mean, Park City is an

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incredible place to. To live, but I definitely think having that house is what

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brought me back here. Yeah. No, you're. I mean, your dad is so smart.

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I. My husband and I talk about it all the time. We're like, what can

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we do so that if our kids want to come back, they can,

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because it's complicated. Well, there's. There's the interesting note

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there. Just so that we have some familial. Yeah.

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Insight is dad didn't really want to write any checks

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to us for bills. He just didn't want to know. He's like,

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go deal with your own crap. But he knew that

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neither of Us were probably going to go out and wash enough dishes to

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really cut it and live here. And so at

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cost, right? At builder grade cost, he was able

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to build the first couple homes in that development,

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deed them to us, rent them from us for the life

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of the development, which, you know, I mean, that's what everybody call.

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They call us all the time, both of us, or all of us,

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eventually, and say, I had a call from Deer Valley yesterday. They said, can you

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find us some affordable housing? And then we also have this group that wants to,

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you know, they want to buy a project that's,

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you know, already leased up. It's in the black, and it's cash flowing.

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And I said, yeah, you and every other person with money in the world

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wants that project in Park City. But it is unique to

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have a father who was in development and set us up in a way where

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he actually got to kind of shed some responsibility by giving it to

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us, but then set that security in motion. And we

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both. I mean, we're sitting in my house right now that I traded that other

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house for this one. Right. And so there is no doubt that that is

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an element to how you and I and our family and Jake,

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you know, had another version of that that

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set us up in that way. And that is a luxury, and we don't want

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to discount how. How much that helped us. Right. Yeah.

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And how unique of an opportunity that is. Yeah.

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Did you. I mean, I think some people don't necessarily think about this at a

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young age, but did you appreciate Park City. When you were

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young? Did you envision that you'd always come back, or did you think you'd land

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somewhere else? I don't think that I thought that much about where I

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would be in the big picture. You know, I don't think that I look at.

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My kids are that age now, and I don't, you know, like, I don't think

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they're thinking that far ahead. Yeah, quite frankly, you know, they're. I mean, they're thinking

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about, well, what kind of job do I want to have and do I want

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to live in a city or not? And I think right now, yeah, they're just

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thinking, I want to have some different experiences. And so I definitely don't

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think I thought that I would come back to Park City and be here forever.

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I don't think that was something that I anticipated.

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But I will say, when I moved to Orange county for school, I do remember

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every time I'd fly home and I would, like, be coming

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into the Salt Lake Valley, and you're looking at these incredible

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mountain ranges. And I did like,

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wow, this place is beautiful. And I'm really lucky to live here.

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I really learned to appreciate the seasons because,

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you know, we didn't have that in Orange County. Yep. And so I think that

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my appreciation, like, for most things in life grew the less that I was

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here. And then when I came back, you know, it. It was something I really

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valued. And then I had my kids super young. And again,

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it quickly became clear to me that there's almost no

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other place in the country that you can provide that kind of an upbringing

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for your children. I mean, there's just endless things that we can

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do that are connected to nature. The school system is incredible.

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The trail systems are incredible. All of the sports programs

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are great. It's safe. People are friendly.

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So, yeah, I think, like, as my life changed and the, you know,

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chapters turned, every new phase, it became something that I learned

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to appreciate even more and value. What has it been like?

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You have three kids. Yeah. What are their ages? Charlie is 22,

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Henry is 20, and Caroline's 18. Oh, my goodness.

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Yeah. Yeah. So I had a. I know yesterday, I mean, I had some

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young guys that were at that view thing, and they, like, thought I had a

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little, like, little babies. I was like, no, no, no. Actually, I was a baby

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when I had babies. And then they were. And then they were like, that's your

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daughter. Oh, my God.

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They were not disappointed. I could see it in their eyes.

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I was like, back off, homie. Yeah.

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It'S pretty funny. Anyway. Yeah. Okay, so what

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has it been like? I have two kids that are 12 and 14, and this

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is. Tends to be a question I ask more, you know,

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selfishly. Yeah. Yeah. But what has it been like for you to grow

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up in this town and then have a, you know, a significant

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shift in growth and raise your kids in the town where

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you grew up? But it maybe. Did it feel like a different town for them?

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Yes. Like, I think that I would say,

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especially in the last seven years,

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you know, there's just been a big change. I feel like when I think

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of when Charlie was little, my oldest, you know, it still very much felt like

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everywhere I went, I knew people. It would be like, the same moms

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and the, you know, story time at the library, that I'd then go see a

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basin rec and that we would be on the same soccer team. And,

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I mean, it's changed a lot, you know, since then. So since,

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like, I just think since there's been a huge influx of wealth into the town.

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Everything's changed. And so including kind of the expectations and

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lifestyle of the people that are raising their kids here. So I

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never thought twice about, like, the brand of shoes

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that I was wearing or even the. I don't know, we just didn't even.

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Max. I went to Roland hall and there was a lot of wealth there

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too. But it felt very different. Like I just. We just didn't think about those

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things when we were growing up here. And it's definitely a common thing

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now in a bad way. I mean, you see this all over

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the. All over the country and all over the world and.

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But yeah, like they're. I feel like we're much more assimilating

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with like bigger cities and bigger brands and bigger expectations.

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Yeah. So it's. It's different. Yeah. Do you think that.

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I mean, you have a lot of high net worth clients that

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are coming from other places that maybe have similar behaviors

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to that stuff that you're recognizing now with younger kids.

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You know, it's interesting at. At the bar, I used to

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have people sit in front of me. And over the years

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you'd get groups of people coming in. And I remember sitting there one day and

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these two people were sitting in front of me and they were talking about how

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Park City is just not the same. It's just not the same. And I remember

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five years before, they were the people. Right. Their whole

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crew was in the corner store all the time. They were out on Main street

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and they said, oh, we went out to Main street. And just like, it's just

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not the same. And at the other end of the bar was the new crew.

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Yeah. They were doing exactly what these other people were doing five years before.

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Do you think you grew through a period

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of time in Park City, or do you actually think Park City has had a

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marked change, or is it your change? Because I recognize that

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I see a lot of families around. My kids can go ride the bus.

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They bump into everybody. They have the experience that you used to have.

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I'm curious, selling real estate, having new

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and different clients come through town. Do you think the town has marked change or

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is it you? I think the town has changed and

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I've changed with it. Sure. You know, but I always say to people I know

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a lot of the time, people who've been in the same place for a very

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long time, similarly opposed to change. Change is scary. I don't care what you're talking

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about in life, People don't really like change. Yeah. And. But like,

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for me, back to No, I don't think I ever thought I'd be in Perk

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City forever. And if it hadn't changed and evolved the way that

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it has, I don't know that I would still be here. Cause I think I'd

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probably get bored. Might not be enough. Yeah, yeah. So.

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And I, I really feel this way. Like the people

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that we work with, it's a really incredible people. And I feel

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like, you know, I have learned, I learned so much. I mean, these are people

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that have started huge publicly traded companies that

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manage huge VC funds. They're so well

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educated and well traveled. They're kind. You know, I've learned, like, in my experience,

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the most successful people I work with, they value my time the

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most too. And they're busy and they're experts at what they do. And they're like,

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I'm not going to try to tell you what to do. You tell me what

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to do. I mean, it's pretty, it's a pretty remarkable dynamic that I don't

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think everybody would expect or anticipate.

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So I feel like there's a good evolution

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that has occurred, even for me, like the influence of these

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new people over me and the introduction to different ideas and

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different standards and different expectations. I think,

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you know, I, I, I think I benefited from it. Yeah.

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Okay. Something that comes to my brain in the world, of course,

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work. So I've always,

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I've always worked with having kids and it's been something that's important to

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me. And also really hard. Yeah. Yeah,

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hard. It's hard to do it all. You know, I think I have this,

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I've had this conversation with both my parents, but especially my mom in

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the last probably 10 years where I'll call her in that moment of like,

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oh, shit, like, how are we going to do all this? You know,

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I'm like, mom, how did you do this? And she's like, we didn't do it

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like you guys doing, you know, like, my, my mom went to law school when

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I was four. I'm the youngest of three. She got her law degree when I

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was four. It's amazing. She's, she's incredible.

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And she's still like, we didn't do it that way.

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We, like you all are way more emotionally aware,

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invested. You are engaged in different ways, you care about

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different things. You have to, I mean, just having to drive your

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kids everywhere. Like when I was a kid, you stayed after school, you went to

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sports, you're at home, you figured it out. Yeah, yeah.

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That has changed. That's changed for sure. Yeah. And.

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But I want to, I want to hear more about. You have

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had this incredible career while raising three kids.

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Yeah. And being in a long term committed

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relationship. And you know, there's all these layers to your story.

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How have you felt about being A,

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a woman, B, a mother and a partner and all these

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things. And I'd say a relatively fast pace. There's a

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lot of pressure at moments in the career that you've chosen. What has it

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been like from the female perspective to live in that?

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Okay. No, I would say that

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I don't think I ever. This could be like a naive thing from

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when I was younger or again, like being raised in such a great place where

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I didn't realize, you know, that there were lots, lots of discrimination

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that was occurring. I feel like I, you know, so I. So when

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it comes to like being a woman and working, I would say

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that that's been, I feel like a really,

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it's been really powerful. Oh, good.

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Specific to real estate or. Yeah.

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I just feel like we've like, you know, historically kind of

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been in a male run world and

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we're very much oriented right now to like this isn't that everybody.

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Everything that we're talking about in community is

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about acceptance and equality and,

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and so I think it's like for me as a woman, I've been

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treated really, really well and been given a ton of respect

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and consideration. I've never fallen. My gender has been a reason why I haven't had

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an opportunity. And actually this is kind of a strange

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thing. And I, I could be wrong about this, but I

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had a handful of like, very, very wealthy Mormon

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businessmen that I represent.

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And it's interesting because I talked to other men in our business and

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they're like, no, no, like the, you know, a lot of the time these people,

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they stay within like their social circle and they're working with

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their friends and neighbors that go to church with them. And again, I'm not trying

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to like say anything that's like politically incorrect here, but I feel like historically

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that culture, the women did not work. And so there was something non

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threatening about working with me as a woman versus a man that wasn't

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in the church. And so it's just been interest.

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Like I feel like they, there's just been that. That has happened a handful of

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times and. Yeah. Not something I would predict.

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Yeah. If you were to write it down. Yeah. And again, like, I can't say

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they didn't say, hey, we're working with you, totally woman and you're not man.

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But then I'll talk with, like, other men. That would be,

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like, my competitor. Like, maybe they'd be up against me in a listing or something.

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They're like, oh, I'll never get. I'll never get that. Because he always lists.

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They're going to go with so and so who he goes to trips with on

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Sunday. And then, lo and behold, they could meet. And I think there is something

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about the fact that I'm not a man, that they're not breaking, like,

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that maybe unspoken rule. I don't know. There's also, like. And this will be

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the brotherly piece that comes in not. Not because of being

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a brother, but just from knowing you for so long. There also is

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an element of, like, your. Your magic. We call Christine

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Granny's. Her pixie dust, right? You have a certain thing about you where

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you're like, I'm not going to accept no as an answer before I even

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start. Like, you're going to roll in and say, make them say no. Like,

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you're going to take that swing. And I think a

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lot of times that garners a certain level of respect and you

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make people actually answer the question rather than just

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telling yourself the same story that everybody else has told themselves.

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And I think you and Rachel have a unique capability of doing that that a

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lot of people don't have. I think maybe our family has a little bit of

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that, right? Like, we just don't roll in and go, this is a no.

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Because it likely is a no. We're still willing to ask.

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And so there's a nugget of that in there.

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And also, you don't roll in and go, I'm a

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woman. Give me this opportunity. You roll in and go, listen,

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this is how we're going to do it. And I've seen your presentations.

301
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They're better than most, if not all. They are better.

302
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They are. And a smart person is going to recognize that difference.

303
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And then the other piece that you talked

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about earlier, you told us a little story about your perspective in the area.

305
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You grew up here, you rode horses. You. You can read people and identify

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the elements of them that are important.

307
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And whether you like it or not, that's a superpower that you have.

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Cool. Maxwell. Yeah,

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I think. I also think, honestly, just. I don't think about gender. I don't

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think about it when I'm hiring somebody. Or I may. I mean, when it comes

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to intellect and ability. I mean, sure, maybe if it's like

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a physical skill set that I need, then maybe I need a man or somebody

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that's stronger. But like, other than that, it's just who's going to be best at

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the best at the job and who am I going to connect with the best.

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And you know, I love working with all of them.

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I really do. I love, I. The best thing about this business

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is you do have an opportunity to make really close

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connections with people that you would never otherwise. Yeah. You know,

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and again, that's like back to the growth. Like it helps you

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grow as a person too. You know, you do, you learn. You know, you might

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have some preconceived notions about the way people from

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a certain area with a certain lifestyle, with a certain political

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perspective, whatever, behave. And then, you know,

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these people are incredible. And sure,

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we don't have to align on any of those other fronts, but I can still

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really value and appreciate them as human beings. And then like there's a lot

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I can take away and I can share stories with my kids and I think

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it helps them be a bit more like well rounded when they're heading out.

329
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Into the world too. Yeah. Okay. How long have you

330
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been in real estate? Well, right after I graduated college

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when I was 21, so that would have been in 2001. So when

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I first got my real estate license and I did work for a commercial real

333
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estate brokerage, hauliers. And so I did that.

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It was very rough, it was very boring. It did not light a

335
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fire whatsoever. I wanted to do real estate. Like I remember

336
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this guy who I worked for, he has since passed away, but he gave me

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like a thousand page manual for like a printer, copy,

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scanner, fax machine. He's like, here, study this. And I'm just like,

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what? Oh my God. Like this is just miserable. So thank

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you. So I did that and like I said, Park City Television.

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I ended up getting pregnant with Charlie one year

342
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after I graduated and got married. And then so, you know, for the

343
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first time fight. When my kids were little, until Caroline was two,

344
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yes, I had my real estate license, but I was really focused on,

345
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on the kiddos and, and then I went into

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property management. And that was again an idea that my dad. I started working

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with Paul Benson actually before the property management. And he's a good longtime

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friend of mine and he had a really, you know, his,

349
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his career was really growing quickly. And this was like in 2007.

350
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Well, no, 2009. So this is when like things that slowed but then worked.

351
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And so I started working with him. But the kids were still so little and

352
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I felt kind of Like, I didn't have the flexibility that I wanted

353
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with them. And so I remember after a

354
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while with Paul, I was talking with my dad and he's like, you should focus

355
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on this property management. The family owns so many different rental properties

356
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around here. When I say family, it would even be like my cousin Jake's wife's

357
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sister. Okay. Like, I would manage her property and like, whatever.

358
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And it allowed for so much flexibility. So what I would do is

359
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just help find tenants for these long term rentals.

360
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And I would charge half of one month's run up front. I would

361
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get a hundred bucks a month for each property that I managed. And if there

362
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was any, like, issues, I would be the one picked up the phone and I

363
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had the rent go directly to the owner. And it was pretty. But it was,

364
00:23:26,580 --> 00:23:30,320
it was great. Like. But what happened is as that business started to

365
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grow, you learn pretty fast there is a conflict

366
00:23:35,360 --> 00:23:39,360
with property management and real estate sales because you

367
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can't be stealing, like, if you're a property manager. I,

368
00:23:42,799 --> 00:23:45,680
as a salesperson don't want to send you, Mr.

369
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Property Manager, my client, and then have you take my client. Right, right.

370
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And I started understanding that there was going to be

371
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a conflict and I wanted to do sales. There's so much more money to be

372
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made in sales than in residential proper property management. And my kids were getting older,

373
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so I just made the choice of, I'm, I'm gonna leave the

374
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property management part. I had already established a pretty good clientele

375
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from those rentals and then that's what kind of shot

376
00:24:13,960 --> 00:24:17,700
my sale. Yeah, the sales were. Yeah, that's great. Yeah. Okay.

377
00:24:18,200 --> 00:24:20,820
So it's still, I mean, it's a long time that you've been. Yeah, a long

378
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time. I mean, I would say though,

379
00:24:24,460 --> 00:24:26,780
okay, so it goes full circle. So after.

380
00:24:27,340 --> 00:24:31,320
So Jonathan and I got married. So Chris and I divor in

381
00:24:31,880 --> 00:24:34,200
like 2000 and like early 2000,

382
00:24:35,080 --> 00:24:37,640
end of 2010, I think. And.

383
00:24:38,040 --> 00:24:41,240
And then of course, you never really want to get into business with somebody when

384
00:24:41,740 --> 00:24:43,960
they're going through a divorce. I'll tell you that. Rachel and I did.

385
00:24:45,080 --> 00:24:47,079
Why? Why?

386
00:24:48,360 --> 00:24:52,440
I just like, look back, I'm like, man, you're both a mess because.

387
00:24:52,940 --> 00:24:56,240
Was she divorcing at the same time? Yeah, that's how Rachel and I liked it.

388
00:24:56,740 --> 00:24:59,970
Going through. Yes. And like, so we bonded over these, like, life changes.

389
00:25:00,470 --> 00:25:03,610
We were both super young moms. We ran together all the time anyway.

390
00:25:04,090 --> 00:25:07,690
That's amazing. Yeah. And so we were doing the property management.

391
00:25:08,190 --> 00:25:11,250
She. We were doing that together. And then you

392
00:25:11,750 --> 00:25:14,010
Know, there was a few years that I actually got my life and health insurance

393
00:25:14,510 --> 00:25:17,970
license, and that's the business that Jonathan was in. And I'm still doing some real

394
00:25:18,470 --> 00:25:21,090
estate, but not a ton. And we moved over to Midway and the kids weighed

395
00:25:21,590 --> 00:25:24,540
six kids between us. It was insane. Yeah. And they were in school,

396
00:25:25,040 --> 00:25:29,020
Roland hall and a judge. It was just a ton of. Yeah,

397
00:25:29,520 --> 00:25:32,820
it was insane. And. But at the same time, I was, like,

398
00:25:32,980 --> 00:25:36,620
motivated to. To be making money. And I

399
00:25:37,120 --> 00:25:40,660
did decide I didn't want to. I didn't want to, like, do the life insurance,

400
00:25:41,160 --> 00:25:44,660
health insurance thing that Jonathan had going on. And actually the table shifted pretty

401
00:25:45,160 --> 00:25:47,940
quickly where he was like, I think I'd way rather do real estate with you.

402
00:25:48,730 --> 00:25:51,610
There's all sorts of variables behind that. But he's like, hey, let's help people live

403
00:25:52,110 --> 00:25:55,290
rather than die. Okay, so good narrative.

404
00:25:55,790 --> 00:25:59,370
Yeah. So we moved. So back to Paul Bedson.

405
00:25:59,610 --> 00:26:02,690
I called Paul and I was like, hey, we're moving back to park city.

406
00:26:03,190 --> 00:26:06,570
This was 2016, and I want to jump

407
00:26:07,070 --> 00:26:10,170
back in, like, hardcore. And I'd been working with Jake at Glen Wild, and it's

408
00:26:10,670 --> 00:26:13,210
great. And I would do a here and there, and, you know, I had my,

409
00:26:13,710 --> 00:26:16,920
like, clients that were also close friends, but I was definitely not,

410
00:26:17,420 --> 00:26:20,800
like, going hardcore. And so Paul's like, perfect, because I

411
00:26:21,300 --> 00:26:23,920
need you to come and run my office for me. Because he was looking at

412
00:26:24,420 --> 00:26:27,120
expanding. I go in Volkers, and so I'm like, I'll do it. So he paid

413
00:26:27,620 --> 00:26:31,200
me a salary, I had benefits, and I could do all my sales. And I

414
00:26:31,700 --> 00:26:35,240
mean, it was the most exhausted I've been in my professional

415
00:26:35,740 --> 00:26:38,800
life, I would say, because of the age of my kids and the amount of

416
00:26:39,300 --> 00:26:42,460
work I was doing. But. But I learned so much too.

417
00:26:42,960 --> 00:26:46,580
Like, I learned so much about everything that's happening just

418
00:26:46,820 --> 00:26:50,820
behind the scenes and on a brokerage front. And I

419
00:26:51,320 --> 00:26:55,140
learned things that I had never spend any time really getting to know,

420
00:26:55,640 --> 00:26:58,900
even everything from, like, the marketing platforms and how to best connect

421
00:26:59,300 --> 00:27:02,260
through all these other global networks that you have and all the things.

422
00:27:02,760 --> 00:27:06,180
Right. So I did that for a couple of years. And so honestly,

423
00:27:06,680 --> 00:27:10,420
like, I was super burned out. My sales were just blowing up. Mm. And so

424
00:27:10,920 --> 00:27:13,740
then I was like, I can't. Like, I can't do it. I can't do the

425
00:27:14,240 --> 00:27:17,660
management thing anymore. And so then that's when I went full blown sales.

426
00:27:18,160 --> 00:27:21,380
So I. I mean, but yeah, I would say 2016, 17 is when

427
00:27:21,880 --> 00:27:24,700
I really went. And that's only 10 years ago. So, sure, I can say I'VE

428
00:27:25,200 --> 00:27:28,580
been doing this for 20, but really it's 10 years that, like, I have

429
00:27:29,080 --> 00:27:32,500
been able to go from maybe making. I think that

430
00:27:33,000 --> 00:27:36,660
I. I remember sitting with Jin Lee. He's a good friend of my dad's

431
00:27:37,160 --> 00:27:40,600
and Max, and. And I think at the time I was like, jim, I'm making,

432
00:27:41,100 --> 00:27:45,040
like, so I can make like $150,000 that year, so whatever that means in sales.

433
00:27:45,280 --> 00:27:47,600
And I was like, but I want to do, like, I want to do more.

434
00:27:48,100 --> 00:27:51,960
And that was like, maybe that was that year, you know, and so,

435
00:27:52,460 --> 00:27:56,200
you know, from then to now, it's been like a huge. I mean, it's just

436
00:27:56,700 --> 00:28:00,160
been. It's been really incredible journey. Yeah. And you're.

437
00:28:00,640 --> 00:28:04,040
So when did. When did selling the slopes start? So that

438
00:28:04,540 --> 00:28:08,320
was you and Rachel? She was teaching. She told us her story. She needed to

439
00:28:08,820 --> 00:28:11,980
get some st. She went and taught for a little while. She came over.

440
00:28:12,480 --> 00:28:14,700
She had a marketing background. She had been in real estate a little bit.

441
00:28:15,020 --> 00:28:19,020
What year was it that she came over? And I remember this because you

442
00:28:19,520 --> 00:28:21,540
were like, well, I'm not just gonna. I've been busting my ass. I'm not just

443
00:28:22,040 --> 00:28:25,459
gonna give up half my business. And then she came over and quickly earned her

444
00:28:25,959 --> 00:28:28,860
way into unequal partner. Tell us that story a little bit.

445
00:28:29,360 --> 00:28:32,300
So, okay, so what happened is,

446
00:28:32,540 --> 00:28:35,180
I think it was 2019. We'd have to.

447
00:28:35,550 --> 00:28:38,510
We'd have to look. But. Right. And so Rachel and I had always worked together,

448
00:28:39,010 --> 00:28:41,230
even while she was teaching. And in the summer she would work with me.

449
00:28:41,730 --> 00:28:45,270
So we'd always had this long standing relationship, but of course she was

450
00:28:45,770 --> 00:28:49,030
teaching. And so Chris and Rachel had me sell their house

451
00:28:49,530 --> 00:28:53,630
for them off of old Ranch Road. And it was during that transaction

452
00:28:54,130 --> 00:28:57,230
that Rachel was like, I want to do this with you again. Like, this is

453
00:28:57,730 --> 00:29:00,150
so much more fun than what other. She was just really getting burnt out on

454
00:29:00,650 --> 00:29:03,050
the other front. Yeah. You know, and she. I was like, okay. I'm like,

455
00:29:03,550 --> 00:29:05,450
but you have, like, you have to do it. Like, you can't. You're not doing

456
00:29:05,950 --> 00:29:09,010
this with me as a teacher. Like, I'm working 50 hours a week at least.

457
00:29:09,510 --> 00:29:13,170
And so, like. Yeah. And I remember her saying to me, she's like, do you

458
00:29:13,670 --> 00:29:17,130
think that I can make $100,000 next year if I quit teaching? And I was

459
00:29:17,630 --> 00:29:20,850
like, non issue. Like, you will for sure be able to

460
00:29:21,350 --> 00:29:24,370
make $100,000 if you. I mean, I'm not giving it to you,

461
00:29:24,870 --> 00:29:27,900
but yes, you will be able to. So. And then she's like,

462
00:29:28,400 --> 00:29:30,420
how can I help? And I said, what I need help with, because I was.

463
00:29:30,920 --> 00:29:34,020
I was realizing I was at this point in my career, I was super busy.

464
00:29:34,520 --> 00:29:37,740
I had a lot of repeat business and I think I had earned a good

465
00:29:38,240 --> 00:29:39,980
reputation, like, amongst the realtor community.

466
00:29:41,260 --> 00:29:44,380
But I had not put any effort into marketing,

467
00:29:44,940 --> 00:29:49,020
not beyond just like, what's kind of available at your fingertips within the brokerage.

468
00:29:49,260 --> 00:29:52,220
And so I told her I was like, I need help marketing. Like, you can

469
00:29:52,460 --> 00:29:55,540
just tell me. I didn't make any promises of what I paired. I just was

470
00:29:56,040 --> 00:29:58,600
like. And I think she and I have that kind of relationship where she knows

471
00:29:59,100 --> 00:30:01,600
I'm not going to, like, take advantage of anybody. But I also knew that I

472
00:30:02,100 --> 00:30:05,560
would be resentful if I made promises and it didn't feel good in the end.

473
00:30:06,060 --> 00:30:08,680
And so I was like, just help me market. So she just went balls to

474
00:30:09,180 --> 00:30:11,560
the wall and was like, we are doing social media and we're going to do

475
00:30:12,060 --> 00:30:15,720
this. She is so talented on that front. And we got

476
00:30:16,220 --> 00:30:19,400
her whole teacher database of all those kids she's taught. And then

477
00:30:19,900 --> 00:30:22,920
we started blasting the den. And it was nice because she was able to use

478
00:30:23,140 --> 00:30:26,380
all of my sales and, like, this is what we've represented in the

479
00:30:26,880 --> 00:30:29,300
last, you know, year. And this is da, da, da. And we sold this in

480
00:30:29,800 --> 00:30:33,740
your neighborhood. And, you know, and then these people had a really trusting relationship

481
00:30:34,240 --> 00:30:37,260
and adored her. And so it was. It was awesome.

482
00:30:37,760 --> 00:30:40,740
And it was really quick to where I'm like, okay, like, we got to a

483
00:30:41,240 --> 00:30:44,900
place probably within a year or so where she was bringing in enough business

484
00:30:45,220 --> 00:30:49,350
or her relationships combined with my experience broaden

485
00:30:49,850 --> 00:30:53,710
enough business, you know, that I'm like, okay, let's split it off. Yeah. And she

486
00:30:54,210 --> 00:30:57,630
mentioned that, you know, she had a lot of fun with that first part.

487
00:30:57,790 --> 00:31:01,910
And you know, that you guys Hammond egg everything you do because

488
00:31:02,410 --> 00:31:05,950
you leverage each other's skill sets. And that that

489
00:31:06,450 --> 00:31:09,990
transition was really, you know, it was challenging for her because she had

490
00:31:10,490 --> 00:31:13,630
an identity. She had done really well in her other career.

491
00:31:14,230 --> 00:31:17,550
But that stability has meant a lot to her. And I know it has to

492
00:31:18,050 --> 00:31:21,750
you, and it's pretty cool to watch. Yeah. Yeah. I mean, I will say in

493
00:31:22,250 --> 00:31:25,870
the tiny little snapshot that I have right now, I was thinking about this

494
00:31:26,370 --> 00:31:29,750
actually yesterday. I didn't say it out loud, but I am

495
00:31:30,250 --> 00:31:33,510
coming from. I got to work with, like, people I.

496
00:31:34,150 --> 00:31:37,870
Women that are like, my dear, close friends that I love

497
00:31:38,370 --> 00:31:41,790
and respect. And I'm challenged by and am supported by all

498
00:31:42,290 --> 00:31:45,710
the things. And the hardest part about me

499
00:31:46,210 --> 00:31:49,830
leaving my job was leaving that And I've seen.

500
00:31:50,330 --> 00:31:53,150
I've watched little snapshots, and I've seen you and Rachel together,

501
00:31:53,650 --> 00:31:56,950
and we had a lovely conversation with her. And I see

502
00:31:57,450 --> 00:32:00,950
that in both of you for each other. And I think that is something

503
00:32:01,030 --> 00:32:04,950
that people don't necessarily understand until

504
00:32:05,450 --> 00:32:08,830
they have it, how powerful and important that is.

505
00:32:09,330 --> 00:32:12,830
Even just in the relationship you have, people will go a whole lifetime without that

506
00:32:13,330 --> 00:32:16,110
connection with somebody that they care so deeply about. And for you all to be

507
00:32:16,610 --> 00:32:19,870
able to do this lifetime and work together and have that love

508
00:32:20,370 --> 00:32:22,990
for each other is very special. Yeah. And Rachel was like,

509
00:32:23,230 --> 00:32:26,910
yeah, we've never signed a contract with each other. She's like, we don't know.

510
00:32:27,070 --> 00:32:30,470
And. And honestly, that's. That's something

511
00:32:30,970 --> 00:32:34,510
that played into how Lauren and I came together, is just

512
00:32:35,010 --> 00:32:38,220
knowing that that's sort of a similar kind of energy that we have with each

513
00:32:38,720 --> 00:32:42,100
other where there's just like, look, if I'm feeling it, I'm gonna tell you

514
00:32:42,260 --> 00:32:45,860
that's it, and it's fine. And, like, having that level

515
00:32:46,360 --> 00:32:50,260
of trust and that tight and also, like, a similar type of communication.

516
00:32:50,420 --> 00:32:53,460
Right. That really matters. You know, when you.

517
00:32:53,780 --> 00:32:57,100
Everybody has a little different version of that. But when you find your

518
00:32:57,600 --> 00:33:00,620
people where it's like, you're not going to misread a text message, you're not going

519
00:33:01,120 --> 00:33:03,670
to read into something. It's just, this is what it is.

520
00:33:04,070 --> 00:33:08,190
And you have a trust that's like, there's no BS

521
00:33:08,690 --> 00:33:11,270
in the background. This is how it is. You know each other well enough,

522
00:33:11,430 --> 00:33:14,310
and that's critical for a team to work in any environment.

523
00:33:14,550 --> 00:33:18,110
But in this environment in particular, because you're representing each other when

524
00:33:18,610 --> 00:33:22,350
you're in front of people. It's super important. And I

525
00:33:22,850 --> 00:33:25,790
will say, like, I think, you know, one of the questions you asked are,

526
00:33:26,290 --> 00:33:28,990
like, as a mom and as a woman and as a wife and all those

527
00:33:29,490 --> 00:33:32,440
things, like, how do you. It is tough. Like, it can be a very,

528
00:33:32,520 --> 00:33:36,000
very difficult balance. And having

529
00:33:36,500 --> 00:33:39,880
a partner is so key. You'll have times,

530
00:33:40,380 --> 00:33:43,160
like, you know, there are times when both Rachel and I are, like,

531
00:33:43,720 --> 00:33:47,040
so exhausted. We are both just working,

532
00:33:47,540 --> 00:33:49,920
and we're working too much. Like, it turned on how. You know, there will be

533
00:33:50,420 --> 00:33:53,160
times where it's just like, holy shit. But we just got to get through it.

534
00:33:53,480 --> 00:33:56,680
But. But now we're working on, like,

535
00:33:57,370 --> 00:34:00,730
creating a better. Like, even if it means a little less business, like,

536
00:34:01,230 --> 00:34:04,330
we are okay with that because we want that work life balance. And I

537
00:34:04,830 --> 00:34:08,130
don't think it will be less business, quite frankly. I think that we have plenty

538
00:34:08,630 --> 00:34:11,690
coming in, and we have, you know, the right support. But also where we're

539
00:34:12,190 --> 00:34:16,090
like, hey, Saturday's a perfect example. There's buyers coming into town. And she's like,

540
00:34:16,590 --> 00:34:19,850
I'll do all day Saturday. But, like, Jack, it's her son's last. And I

541
00:34:20,350 --> 00:34:22,690
was like, listen, I'll do the first half. You meet me at lunch, then you

542
00:34:23,190 --> 00:34:26,030
take them. And then, like, we're trying to kind of. We do that stuff,

543
00:34:26,530 --> 00:34:30,630
but, like, be even more intentional about it and, like, saying, hey, you take.

544
00:34:31,030 --> 00:34:34,510
Just don't pick up your phone for this entire trip. Like, don't pick it

545
00:34:35,010 --> 00:34:38,350
up. Go for a weekend. And it does allow for that mental reset, because when

546
00:34:38,850 --> 00:34:41,910
you're here, you're on. Oh, yeah, you're on. And,

547
00:34:42,230 --> 00:34:45,070
you know, you should be on. I mean, I think people have. I had,

548
00:34:45,570 --> 00:34:48,990
like, an experience recently that was kind of funny. We were considering.

549
00:34:49,490 --> 00:34:53,669
Chris and I were considering buying a. We're still considering buying a place in Dallas,

550
00:34:53,829 --> 00:34:57,429
and it would be for Caroline to live in, because events that are

551
00:34:57,929 --> 00:35:01,189
really expensive. And she's in this Highland park neighborhood, which is kind of

552
00:35:01,689 --> 00:35:04,829
like the Park Meadows, Dallas. It's like, she gets a spot. Yeah,

553
00:35:05,329 --> 00:35:08,149
that's in you. And so Highland Park. Anyway, it's just. I've gotten familiar with the

554
00:35:08,649 --> 00:35:10,949
real estate market there, and I'm like, okay, this seems like a pretty solid place

555
00:35:11,449 --> 00:35:14,669
to park some money. And. But through

556
00:35:15,169 --> 00:35:17,909
that, I have to be a little careful. I, Like, I didn't have the best.

557
00:35:19,260 --> 00:35:22,660
Well, there's really bad communication. I will actually say on the list,

558
00:35:23,160 --> 00:35:25,580
agents front. Because at first, I had just been like, hey, I wanted to reach

559
00:35:26,080 --> 00:35:28,620
out to this guy to get some answers, and it took days and days to

560
00:35:29,120 --> 00:35:32,460
get back. And then. Then, like, I found somebody that I

561
00:35:32,620 --> 00:35:35,740
know, and she happened to be out of town the entire time,

562
00:35:36,240 --> 00:35:38,260
like, on which she deserved to be a town. She's a mom. She's busy,

563
00:35:38,760 --> 00:35:41,940
whatever. So she kind of handed us off to, like, a subordinate that is definitely

564
00:35:42,440 --> 00:35:45,810
not as capable. And it was just, like, this experience

565
00:35:45,970 --> 00:35:49,290
of going, oh, my gosh. I went from being, like, really excited and motivated,

566
00:35:49,790 --> 00:35:52,370
and I started a Pinterest board for this place. And now I'm like, forget it.

567
00:35:52,610 --> 00:35:56,410
Like, and, you know, and it was good. It's good to shift,

568
00:35:56,910 --> 00:36:00,530
like, put myself in that. I'm like, man, momentum matters. And so,

569
00:36:01,010 --> 00:36:04,530
again, having a partner, having someone there so that when you do lose your momentum

570
00:36:05,030 --> 00:36:07,210
or you do need that break and they can jump right in and still be

571
00:36:07,710 --> 00:36:10,370
excited for you and keep things moving like, it matters because I.

572
00:36:10,640 --> 00:36:13,600
They literally lost me on a million dollar deal. Like, I was ready to do

573
00:36:14,100 --> 00:36:17,680
it. I mean, Chris and I were ready to do it. And then it just

574
00:36:17,840 --> 00:36:21,160
took so much time to get the information that we

575
00:36:21,660 --> 00:36:25,480
needed. And it wasn't comp. It's stuff that, quite frankly, our listings come with you.

576
00:36:25,980 --> 00:36:29,080
Get a Dropbox link. The minute that you hang up with me, boom,

577
00:36:29,580 --> 00:36:32,760
here you go. You want all of the CCRs, HOA information. You want to know

578
00:36:33,260 --> 00:36:35,840
what the assessments are. You want to know any improvements that have been made?

579
00:36:36,170 --> 00:36:39,450
Here's the lease agreement. That's stuff that, like, sure, it sounds like a lot,

580
00:36:39,950 --> 00:36:43,170
but we have that before we ever go live. Right. I still haven't gotten it.

581
00:36:43,670 --> 00:36:47,570
You guys. I asked for this stuff December 20th. It's great.

582
00:36:48,070 --> 00:36:51,610
Everybody teaches us something, right? It's fun to be on the other side in a

583
00:36:52,110 --> 00:36:55,530
way. Yes. I own. Yeah, well, okay. You touched on something that

584
00:36:55,690 --> 00:36:58,890
I think is important too, which is, I think

585
00:36:59,390 --> 00:37:03,090
about my dad and I talk about, you know, he's like, I'm good with doing

586
00:37:03,590 --> 00:37:07,290
something for five to 10 years, and then I get itchy. Like, time to

587
00:37:07,790 --> 00:37:11,370
do something different. And I mean, my perspective is hard right now because I'm like,

588
00:37:11,870 --> 00:37:15,170
swimming and the change and the transition. And some days, like yesterday I looked at

589
00:37:15,670 --> 00:37:18,410
my ex when we were driving around open houses and I was like, I have

590
00:37:18,910 --> 00:37:22,370
real weird energy. Don't think it's about you or about any choice

591
00:37:22,870 --> 00:37:25,530
that you're making. Just let me have this, you know?

592
00:37:25,930 --> 00:37:28,890
And I do think that the company you keep.

593
00:37:29,130 --> 00:37:32,520
Yeah. Is really important in that because I think you.

594
00:37:33,240 --> 00:37:36,560
It is natural and normal and kind of

595
00:37:37,060 --> 00:37:40,440
expected for you. Do something. You've been doing this really hard for 10 years.

596
00:37:40,840 --> 00:37:44,320
Within those 10 years, I have to imagine that at some point one day

597
00:37:44,820 --> 00:37:47,760
you woke up and you're like, what the fuck am I doing? Right. But when

598
00:37:48,260 --> 00:37:50,920
you have somebody, is there goodness to that for you? Like.

599
00:37:51,560 --> 00:37:55,040
Like, you get the pie. Well, it's. It's fun. We have so

600
00:37:55,540 --> 00:37:58,710
much fun. Like, we are laughing all the time and like,

601
00:37:59,210 --> 00:38:02,750
I don't even know what we're talking about. I do really have so

602
00:38:03,250 --> 00:38:06,590
much fun. We're constantly giggling and, And. And that's the

603
00:38:07,090 --> 00:38:10,470
other thing. Like, it isn't the same as, like, other jobs. Like, there.

604
00:38:10,970 --> 00:38:12,750
It's not like you're doing the same thing for five or ten years. Like,

605
00:38:13,250 --> 00:38:16,190
sure, you might be filling out the same kind of contract, but, like, everybody that

606
00:38:16,690 --> 00:38:20,510
you're dealing with is so different. The properties are different. The circumstances Are

607
00:38:21,010 --> 00:38:23,990
different, the location. I mean, everything changes. And so it does actually kind of.

608
00:38:25,150 --> 00:38:28,150
It's more exciting. Like each new buyer that comes in, I'm like, ooh, what's this

609
00:38:28,650 --> 00:38:31,430
one going to be? You know, and it's gonna be. Got people come in with

610
00:38:31,930 --> 00:38:35,430
a new baby on the 28th, and they were referred from somebody in Las Vegas

611
00:38:35,930 --> 00:38:38,830
and he sold his company. And it'll be really cool to get to know these

612
00:38:39,330 --> 00:38:43,110
people. Yeah. But have fun. Like, this is fun.

613
00:38:43,610 --> 00:38:46,670
You have. I think everything in life is better when you're having a good time

614
00:38:46,910 --> 00:38:49,710
and have a good attitude. I say that to my husband all the time.

615
00:38:50,210 --> 00:38:53,230
I'm like, if we didn't laugh as much as we laugh, I'm not sure we

616
00:38:53,730 --> 00:38:57,350
could do this. Everything can be. You gotta laugh. And they surround yourself by good

617
00:38:57,850 --> 00:39:01,670
people. And that's something that we've been super deliberate about with

618
00:39:02,170 --> 00:39:05,870
Christie's. And I actually talked about that today at the. The Keller Williams

619
00:39:06,370 --> 00:39:09,670
Heber. We did a presentation there and they had had some

620
00:39:10,170 --> 00:39:13,830
negative experiences with another brokerage. I won't name names,

621
00:39:13,910 --> 00:39:16,950
but hold on. I thought you said naked at first.

622
00:39:17,990 --> 00:39:22,330
Wow, I didn't expect that. Bag. Keller Williams naked.

623
00:39:22,730 --> 00:39:24,250
Naked experiences.

624
00:39:26,010 --> 00:39:29,690
Negative. They talked about. Anyway. And so like

625
00:39:30,190 --> 00:39:33,690
what we have done. And I mean this like it's been. It's so impressive.

626
00:39:34,190 --> 00:39:37,290
Like it just. Everybody we are really serious about. We don't want people if you're.

627
00:39:37,790 --> 00:39:40,970
If you're an. If you have bad energy and a bad attitude. Like, we really.

628
00:39:41,470 --> 00:39:44,650
I don't care if you sell 100 million a year. We're not interested. We have

629
00:39:45,150 --> 00:39:48,800
turned down in the last six to eight weeks less.

630
00:39:49,300 --> 00:39:52,680
I think probably six weeks. Turned down a big, big producing

631
00:39:53,180 --> 00:39:56,680
team. And it's because none of us knew. But we had some weird energy,

632
00:39:56,840 --> 00:39:59,880
did some calls, got some feedback, and we're like, nope, it's not gonna happen.

633
00:39:59,960 --> 00:40:03,240
Not gonna work. Would have been really great for our bottom line.

634
00:40:03,640 --> 00:40:07,320
Not gonna work. We do not want, you know, so keeping like,

635
00:40:07,640 --> 00:40:11,360
you know, not making about the money, but make it about the people in this

636
00:40:11,860 --> 00:40:14,950
business is keeping key in all thoughts. Well, that's been fun about this podcast actually

637
00:40:15,450 --> 00:40:18,390
because we've had primarily Christie's people so far.

638
00:40:19,030 --> 00:40:22,350
Is that is my takeaway. That is what I've

639
00:40:22,850 --> 00:40:26,030
experienced of every person that we've talked to is that is the through

640
00:40:26,530 --> 00:40:30,870
line for Christie's. Is the focus is

641
00:40:31,370 --> 00:40:34,950
what's important to me. That has felt good and yeah especially

642
00:40:35,450 --> 00:40:39,440
in this transition. But just in general, you know, like, I am in a stage

643
00:40:39,940 --> 00:40:42,720
in Life where I'm like, I don't have time for that. You don't. It's not

644
00:40:43,220 --> 00:40:46,360
like it does no good. It does no good to see. I mean,

645
00:40:46,520 --> 00:40:48,920
as a, you know, for.

646
00:40:50,440 --> 00:40:53,640
I would assume that's been important to you for a long time. And to.

647
00:40:53,879 --> 00:40:57,160
To see what you all have built on that foundation.

648
00:40:57,800 --> 00:41:00,760
Like, it's been cool, good work. Because that is, I think,

649
00:41:00,840 --> 00:41:04,930
a foundation that will carry on to make sure that you.

650
00:41:05,890 --> 00:41:09,850
15 years from now, 20 years from now, it's. Everyone's still feeling good.

651
00:41:10,350 --> 00:41:13,530
Yeah. Well, I think that that's also. It's really interesting to

652
00:41:14,030 --> 00:41:17,810
see that you guys recognized that there was sort of a need, a missing

653
00:41:18,850 --> 00:41:21,650
piece in the market, in the brokerage market.

654
00:41:22,130 --> 00:41:25,290
Right. We're interviewing individuals

655
00:41:25,790 --> 00:41:28,930
and kind of leaning into the who, not the how.

656
00:41:29,010 --> 00:41:31,970
Right. We're leaning into who are the people behind this business.

657
00:41:33,220 --> 00:41:36,580
Part of our name is kind of leans into that a little. It begs the

658
00:41:37,080 --> 00:41:40,980
question, right? Ski and sellout. The sellout part really frustrated Jake right out

659
00:41:41,480 --> 00:41:45,060
of the gate, but then he came around. And it's something you've experienced here.

660
00:41:45,540 --> 00:41:49,300
I've experienced it. I've actually embodied it. Right. The idea

661
00:41:49,800 --> 00:41:52,180
of becoming a real estate agent in Park City,

662
00:41:52,980 --> 00:41:56,380
to me for a period of time in my life, felt like selling out.

663
00:41:56,880 --> 00:42:00,630
And then you start learning a little bit more about it, and then

664
00:42:01,130 --> 00:42:04,430
you start doing it a little bit. And the whole concept of walking a mile

665
00:42:04,930 --> 00:42:07,950
in the shoes and then looking in the mirror of your own judgment,

666
00:42:08,270 --> 00:42:11,750
which I've had to do undeniably, and now I'm doing it wide

667
00:42:12,250 --> 00:42:15,750
open. Right. I'm putting it out there like, yeah, I have been as

668
00:42:16,250 --> 00:42:19,430
judgmental about this industry as anybody. And then I

669
00:42:19,930 --> 00:42:23,470
start walking a mile, and then I start, you know, thinking about it through your

670
00:42:23,550 --> 00:42:26,530
lens or through Jake's lens or whoever.

671
00:42:26,930 --> 00:42:29,970
And I recognize that it's just people just like any other

672
00:42:30,470 --> 00:42:33,730
business. And it's. It's super fun. Who's here?

673
00:42:33,970 --> 00:42:37,490
Rachel. Good thing is listen.

674
00:42:37,810 --> 00:42:41,530
Yeah, come in and listen. So that

675
00:42:42,030 --> 00:42:45,570
whole element of what does sellout mean

676
00:42:46,070 --> 00:42:50,450
to people in the industry? What does it mean when we talk individuals? But you

677
00:42:50,950 --> 00:42:54,630
have changed. You have clearly changed the narrative

678
00:42:55,030 --> 00:42:58,390
from what brokerage can mean and to

679
00:42:58,890 --> 00:43:02,510
your most recent story you just told us is if it's just about the

680
00:43:03,010 --> 00:43:06,710
bottom line, that's not something anybody's going to know. That this brokerage might turn

681
00:43:07,210 --> 00:43:10,870
down a huge top selling team

682
00:43:11,750 --> 00:43:15,510
in the market because they want to maintain a certain quality

683
00:43:16,070 --> 00:43:19,490
of experience for their agents that is.

684
00:43:20,210 --> 00:43:24,210
That's really unique and that's necessary. But what I

685
00:43:24,710 --> 00:43:27,330
want to hear, because we're at like 45 minutes, so we'll be done really soon

686
00:43:27,830 --> 00:43:31,770
here. But what I want to hear is, do you have that experience and have

687
00:43:32,270 --> 00:43:35,610
you ever, like, looked at it other than the. We had a.

688
00:43:36,110 --> 00:43:40,050
We had a rough moment a couple years ago where I expressed my

689
00:43:40,550 --> 00:43:43,930
judgment and then I've had to walk that back over the last couple of years.

690
00:43:44,430 --> 00:43:47,280
Were you being an asshole? Of course. Of course.

691
00:43:48,320 --> 00:43:51,560
I live in that world of the

692
00:43:52,060 --> 00:43:55,280
devil. On one shoulder is always, can you be,

693
00:43:56,080 --> 00:43:59,280
well, the devil and the angel or whatever you want to do? Can you

694
00:43:59,780 --> 00:44:03,640
be authentic and not be an asshole? It used to mean being

695
00:44:04,140 --> 00:44:07,920
an asshole was like my calling card. And I've

696
00:44:08,420 --> 00:44:12,160
tried to shed that and look at this world through the who, not the

697
00:44:12,660 --> 00:44:16,230
how. And your. Your team at selling the slopes, our team at Christie's

698
00:44:16,730 --> 00:44:20,510
is clearly who you're leaning into it. It's really awesome. How.

699
00:44:21,010 --> 00:44:24,190
How does that jive with you now? Like, do you even see it? Is it.

700
00:44:24,690 --> 00:44:28,110
It's all right. This thing cleans it up. But do you see that does that

701
00:44:28,909 --> 00:44:32,430
you off? How does that make you feel? Not really. Like, it doesn't.

702
00:44:33,710 --> 00:44:38,110
Okay. The only time then I would say we.

703
00:44:38,270 --> 00:44:41,530
I've experienced experience that, like, is when it's kind

704
00:44:42,030 --> 00:44:45,250
of interesting. And I don't want to stereotype, but there is

705
00:44:45,490 --> 00:44:49,210
generation that for a while there,

706
00:44:49,710 --> 00:44:53,650
like people that are maybe like 10 years younger than me that like,

707
00:44:54,150 --> 00:44:57,410
really tech oriented and seem to not value,

708
00:44:57,490 --> 00:44:59,930
like they kind of like they could do it better. It's kind of like when

709
00:45:00,430 --> 00:45:03,890
a homie had this big, you know, opportunity, they're trying to take this big role.

710
00:45:03,970 --> 00:45:06,940
In the end, they're not doing it better. And it's just. It's like there.

711
00:45:07,440 --> 00:45:10,940
There's no service, there is no human connection. What you're talking about,

712
00:45:11,440 --> 00:45:15,620
like, the relationships matter so much. And so fortunately,

713
00:45:16,120 --> 00:45:19,980
you know, our market here, we are not really that.

714
00:45:20,480 --> 00:45:23,860
There's the people that we're working with here, they have been really

715
00:45:24,360 --> 00:45:28,420
successful on their own front. And they really value what we

716
00:45:28,920 --> 00:45:32,620
do. Like, they really do. It doesn't matter. He's started,

717
00:45:33,020 --> 00:45:36,060
you know, they're billionaires, you know,

718
00:45:36,560 --> 00:45:41,020
and they built that themselves. They still look to us for everything.

719
00:45:41,520 --> 00:45:44,380
What should I offer? How should we counter it? What do you think? And they

720
00:45:44,880 --> 00:45:48,140
look to you, you know, and so, no, I mean, I think the people that

721
00:45:48,640 --> 00:45:52,060
have chosen to work with us, they're choosing us because they respect us

722
00:45:52,300 --> 00:45:56,740
and they value what we bring to the table. And there

723
00:45:57,240 --> 00:46:00,980
are some instances where Rachel and I will be interviewed by somebody

724
00:46:01,480 --> 00:46:04,640
for a listing. It's usually a listing, never a buyer. I would

725
00:46:05,140 --> 00:46:08,320
almost say never a buyer. But where we go in there and we leave and

726
00:46:08,820 --> 00:46:12,880
we're like, you know what? Like, that didn't feel good because

727
00:46:13,380 --> 00:46:15,880
we kind of get the. Well, we're not going to pay you. I'm so you

728
00:46:16,380 --> 00:46:18,680
know that we're going to pay you if you bring the buyer here, I'm like,

729
00:46:19,180 --> 00:46:22,240
we're going to get paid with that buyer, whether you're the seller or somebody else.

730
00:46:22,740 --> 00:46:24,440
So do you want us to bring them through here, or do you want to

731
00:46:24,940 --> 00:46:28,080
disincentivize people to bring their buyers through your. Because you don't want to. You know,

732
00:46:28,580 --> 00:46:31,430
you can start getting. So sometimes we have to have those hard conversations,

733
00:46:31,930 --> 00:46:35,590
but it's somebody that's respectful and they're willing to listen to why we think we're

734
00:46:36,090 --> 00:46:39,550
valuable and how we believe in our hearts that we're going to get them

735
00:46:40,050 --> 00:46:42,430
more at the end of the day in their bank account than if they were

736
00:46:42,930 --> 00:46:46,910
to use somebody else, a discount or nobody at all. So there's some instances

737
00:46:47,410 --> 00:46:51,630
where we actually just choose not to work with somebody, but it's pretty rare because

738
00:46:52,130 --> 00:46:55,390
I think at this level, it's all very intentional. It's very

739
00:46:55,890 --> 00:46:59,450
deliberate. We're never just happenstancing into a listing. You know,

740
00:46:59,950 --> 00:47:03,130
they researched us, they interviewed us on the phone, They've gone to our website.

741
00:47:03,530 --> 00:47:06,890
Their. Their friend just sold with us and then become in

742
00:47:07,390 --> 00:47:10,730
and they're excited to meet us and. Or they refer to us.

743
00:47:11,230 --> 00:47:14,690
So I. I know that there is, I think, the stigma, honestly, like, you are

744
00:47:15,190 --> 00:47:17,090
the company you keep. Right. So I'm sure that when you were in that,

745
00:47:17,590 --> 00:47:20,970
like, bad. When I say bad or negative headspace about the business,

746
00:47:21,610 --> 00:47:25,550
then you're having those conversations with people who agree

747
00:47:26,050 --> 00:47:29,350
with you and. Or maybe didn't have too much of an opinion

748
00:47:29,850 --> 00:47:32,350
about it, but the nerves was really strong. And so it was a loud voice

749
00:47:32,850 --> 00:47:34,670
and they're like, yeah, yeah, yeah. I mean, we can all do that in any

750
00:47:35,170 --> 00:47:38,750
kind of topic with certain people. And it's.

751
00:47:39,250 --> 00:47:42,830
But my experience is that, like, everything, the people that are happiest

752
00:47:42,910 --> 00:47:46,230
and that are the most fulfilled with whatever they have going on in their life,

753
00:47:46,730 --> 00:47:49,950
they're also the most supportive and happy to see you succeed.

754
00:47:50,190 --> 00:47:53,790
Absolutely. And so I feel like we're in a place where

755
00:47:54,290 --> 00:47:57,470
people are here because they can be anywhere they want to be and they choose

756
00:47:57,970 --> 00:48:00,390
here and they're happy. They're happy that they get to be here. They're happy that

757
00:48:00,890 --> 00:48:03,830
their kids get to be here. They're happy that they're in our car and that

758
00:48:04,330 --> 00:48:07,349
we're familiarizing them with these neighborhoods and that we're the ones selling their home and

759
00:48:07,849 --> 00:48:10,510
that we've got this video. We're doing. Funny social media. That they're happy.

760
00:48:10,830 --> 00:48:13,910
And so it feels. Yeah. And the negative is so easy. Right. It's a.

761
00:48:14,410 --> 00:48:18,000
It's the easiest path. It's the easiest thing to glom onto. It's everywhere.

762
00:48:18,480 --> 00:48:22,400
But what I hear you saying, and I think we both experienced through

763
00:48:22,900 --> 00:48:26,640
our life, is it's interesting to live in the town you grew up in and

764
00:48:27,140 --> 00:48:30,080
continually be proven right about staying.

765
00:48:30,400 --> 00:48:33,440
That's been. That's been a really cool element to this.

766
00:48:33,940 --> 00:48:36,280
Like, I didn't want to be the person who lived in my hometown my whole

767
00:48:36,780 --> 00:48:40,240
life. You hear that about other places, and you're like, oh, bummer, you never got

768
00:48:40,740 --> 00:48:44,240
out. Right. But this place continues to sell us

769
00:48:44,740 --> 00:48:47,960
on it. And Lauren always talks about, yeah, try and leave. Like,

770
00:48:48,460 --> 00:48:52,080
when you leave, you recognize it. She left. And it's

771
00:48:52,240 --> 00:48:55,280
really hard to come back to because of the price points.

772
00:48:55,840 --> 00:48:58,640
And so it's a weird thing. We both have this.

773
00:48:58,800 --> 00:49:02,359
We live in our hometown, and I

774
00:49:02,859 --> 00:49:07,200
think we've both contemplated and tried to leave. And it's real

775
00:49:07,700 --> 00:49:11,280
sticky. This place is real sticky. Okay, we have to let

776
00:49:11,780 --> 00:49:14,380
you go. But I have one more. Yeah, yeah, that one. More fun. What do

777
00:49:14,880 --> 00:49:17,580
you want in your life in 10 years? In 10 years, I.

778
00:49:18,380 --> 00:49:21,540
I would like to work a lot less than I am right now, because my

779
00:49:22,040 --> 00:49:24,340
kid. It's funny. It's one of those things when you have your kids young,

780
00:49:24,840 --> 00:49:28,460
they're like, oh, I'll still be so young when they're done with.

781
00:49:28,960 --> 00:49:32,380
When they've been raised. But then at the same time, well, you know,

782
00:49:32,460 --> 00:49:36,620
maybe other people that have kids that are, like, in college, they're 55

783
00:49:37,120 --> 00:49:40,530
instead of 45, and they're at the very telling of their career, which means they're

784
00:49:41,030 --> 00:49:44,130
available. You know, it's easy to go watch the game and fly here and fly

785
00:49:44,630 --> 00:49:47,570
there and do whatever, and then there'll be grandkids and all those things. Like,

786
00:49:47,730 --> 00:49:51,250
so I kind of fast forwarded everything in my life by having my kids young

787
00:49:51,750 --> 00:49:53,970
because I still want to be able to go and go to the parents weekend

788
00:49:54,470 --> 00:49:57,250
and go do all those things. So in the next 10 years,

789
00:49:57,650 --> 00:50:01,450
I think, like, an ideal scenario would be that

790
00:50:01,950 --> 00:50:05,330
Rachel and I have established selling the slopes to a.

791
00:50:05,590 --> 00:50:09,550
A place where we are Able to have more people working

792
00:50:10,050 --> 00:50:13,270
underneath our brand and really benefiting from that. I'm not looking

793
00:50:13,770 --> 00:50:17,190
to just, you know, pyramid scheme it and you're in and, like, no,

794
00:50:17,690 --> 00:50:20,830
but, you know, like, really, people that could represent us and fill our shoes and

795
00:50:21,330 --> 00:50:24,750
allow us the freedom to. To travel more and to spend more time with

796
00:50:25,250 --> 00:50:29,150
family that doesn't live in town. It's not all money motivated at

797
00:50:29,650 --> 00:50:33,230
all. Like, I. I think about that a lot. That's one thing in this business

798
00:50:33,310 --> 00:50:37,230
that's tough for people. It's tough to get out because

799
00:50:37,310 --> 00:50:40,070
there's always one more deal. There's always that guy that's like, hey, I'm gonna sell

800
00:50:40,570 --> 00:50:43,510
in six months. It's $5 million, and you are pushing 70. And you're like,

801
00:50:44,010 --> 00:50:47,350
well, that's one deal, and that's gonna bite. Right. And so that's something I

802
00:50:47,850 --> 00:50:50,990
think about a lot, and I want to have a. I kind of want to.

803
00:50:51,490 --> 00:50:56,150
I want to be really disciplined on that side with. With not doing that exit

804
00:50:56,650 --> 00:51:00,500
strategy. Yeah. Because I. I just. I. It's very. I see it all the time.

805
00:51:00,580 --> 00:51:03,700
Those are really good goals, by the way. Molly. We have. I have the same

806
00:51:04,200 --> 00:51:07,940
kind of goals written down. I wonder if we have a similar upbringing.

807
00:51:08,500 --> 00:51:11,380
I do have. I do have sort of. Oh, gosh.

808
00:51:11,700 --> 00:51:15,140
Yeah, time. That's what I heard. Time and travel. Oh,

809
00:51:15,640 --> 00:51:19,380
time and travel. Oh, I can't travel. Oh, yeah. She's like, timeout. Max, shut up.

810
00:51:20,980 --> 00:51:24,420
Shush. We have the relationship where I can be shushed easily.

811
00:51:25,340 --> 00:51:28,380
Actually, every woman in this room can just shush me.

812
00:51:29,020 --> 00:51:32,420
I do have one question I haven't asked others, and I want to start asking,

813
00:51:32,920 --> 00:51:36,300
which is. And you guys are out there a lot, but is there something

814
00:51:36,620 --> 00:51:40,539
about you that. Let's say we send this podcast out to the whole

815
00:51:41,039 --> 00:51:44,460
Park City board of Realtors, and that's the first big, like, wave.

816
00:51:44,940 --> 00:51:48,580
Is there something about you that you want those people to know that they

817
00:51:49,080 --> 00:51:52,180
don't learn by doing business or, you know,

818
00:51:52,680 --> 00:51:55,260
some of this. You're on social media a lot. Is there something that you'd like

819
00:51:55,760 --> 00:51:59,200
people to know that you're like, hey, guess what? I ride

820
00:51:59,700 --> 00:52:03,760
horses? Or is it. Or is it I actually love

821
00:52:04,260 --> 00:52:07,280
all of you? Or are you like, Christine, Granny, and you only have four people

822
00:52:07,780 --> 00:52:11,560
in the entire pcbor who she doesn't want to pick up their call?

823
00:52:12,680 --> 00:52:15,840
This is like the. You're in the circle, and it's like,

824
00:52:16,340 --> 00:52:19,560
okay, now you have to say a fun fact. Oh, God. And if there's nothing

825
00:52:19,720 --> 00:52:22,800
because you're wide Open. That's fine. But I am curious.

826
00:52:23,300 --> 00:52:27,340
Sometimes people just are like, yeah, you know what? I'm not actually that

827
00:52:27,840 --> 00:52:30,780
big of a, you know, I'm not that money motivated or I'm not that whatever.

828
00:52:31,280 --> 00:52:33,300
I could tell. I mean, I don't know if this is something I really want

829
00:52:33,800 --> 00:52:36,260
everybody to know, but there's two things that come to mind. The first is that

830
00:52:36,760 --> 00:52:40,980
I'm totally overseeing, and that's the thing that, like, I don't really want everybody

831
00:52:41,480 --> 00:52:45,100
to know. Welcome to the family, Molly. That's somewhere. I'm like, I hear you.

832
00:52:45,340 --> 00:52:49,020
Oh, yeah, I'm with you. Okay. But that's, you know,

833
00:52:49,520 --> 00:52:52,220
and. But another thing that I do think that when you know,

834
00:52:52,540 --> 00:52:55,820
Rachel and me, when you know us well, you know, miss.

835
00:52:56,110 --> 00:52:59,670
But you don't know this if you are just an, you know, a person

836
00:53:00,170 --> 00:53:04,230
on the, in the board of realtors. I think that people

837
00:53:04,730 --> 00:53:08,470
think Rachel and I are much more alike than we are. We have

838
00:53:08,970 --> 00:53:12,069
very different skill sets, actually. I mean, we really do. And that,

839
00:53:12,569 --> 00:53:15,390
and that is what, like, creates such a special synergy.

840
00:53:15,630 --> 00:53:19,710
And I, like, I'm like, social and

841
00:53:20,110 --> 00:53:23,540
I'm a friendly person, but I'm not overly friendly. I don't

842
00:53:24,410 --> 00:53:27,610
like, I'm kind of the person that's like, had to talk myself into going

843
00:53:28,110 --> 00:53:31,130
out. Like, I be just fine not going out. I don't really. And I'm,

844
00:53:31,630 --> 00:53:35,490
you know, so I feel like where Rachel is, like, so social and she

845
00:53:35,990 --> 00:53:39,690
draws people in and she really, like, values all that connection.

846
00:53:40,330 --> 00:53:44,490
And so. But I'm like a very, like, I'm very strategic

847
00:53:44,990 --> 00:53:48,810
and very analytical and like, that's just kind of my

848
00:53:49,310 --> 00:53:52,000
special sauce. Like, I. I constantly have, like,

849
00:53:52,240 --> 00:53:55,920
ideas running through my head of how we could problem solve something or

850
00:53:56,240 --> 00:54:00,120
structure something differently that will end up creating like a solution to

851
00:54:00,620 --> 00:54:03,640
a problem that we have. And then Rachel is like, kind of like the warmth

852
00:54:04,140 --> 00:54:07,000
and the sunshine that's drawing in all the kind of. She'll bring in all the

853
00:54:07,500 --> 00:54:10,480
people and then I'll figure out how to. How to solve all of it.

854
00:54:11,200 --> 00:54:14,800
I love it, you know. Well, that's great.

855
00:54:14,960 --> 00:54:18,460
I like that. I like that too. But also, maybe I'm

856
00:54:18,960 --> 00:54:21,900
not. I'm not a bitch. That would be something I'd maybe say. Hey,

857
00:54:22,060 --> 00:54:25,460
think you are. I don't know. No, they don't think that. I don't think

858
00:54:25,960 --> 00:54:28,820
that. Sometimes, like, wonder if people, like, I'll hear. They're like, oh, I was,

859
00:54:29,320 --> 00:54:32,580
like, intimidated by you. Or, you know, and I'm like, I'm like,

860
00:54:33,080 --> 00:54:36,380
I'm super friendly. I'm not judgmental at all. Like, I really. I. Like,

861
00:54:36,880 --> 00:54:40,500
I. We might need to. That's a different podcast. That's therapy.

862
00:54:41,000 --> 00:54:44,260
Because I tend to think people think I'm an asshole, and you think

863
00:54:44,760 --> 00:54:47,820
people think you're a. And that we were raised by the same people. So I

864
00:54:48,320 --> 00:54:51,520
would say neither of those things. Things are true. And I'll bring

865
00:54:52,020 --> 00:54:55,560
Cammie and Jamie on, my two therapist friends. Yeah, we could have a whole.

866
00:54:56,440 --> 00:55:00,480
We could have a whole thing. Molly, thanks for coming on

867
00:55:00,980 --> 00:55:04,360
ski and sell out. I think my session feels, like, maybe a little heavier

868
00:55:04,860 --> 00:55:08,040
than what you have in the other. No, no, it's pretty accurate. We're on point.

869
00:55:08,540 --> 00:55:11,920
We thought these things would all be really funny, and they've all been a

870
00:55:12,420 --> 00:55:15,600
little bit like this. And the feedback we're getting is that they're pretty good

871
00:55:16,100 --> 00:55:19,480
to listen to, and that's blowing smoke up our own ass, but we're trying to

872
00:55:19,980 --> 00:55:23,400
get. Yeah. So. All right. I will say thank you,

873
00:55:23,900 --> 00:55:26,880
too, Molly. It was really nice to learn more about you. It was good.

874
00:55:27,380 --> 00:55:31,040
Good strategy. How to ask the questions about me. Yeah. Molly Cross,

875
00:55:31,540 --> 00:55:35,360
white skiing. Selling the slopes. Ski and sell out. Selling the slopes.

876
00:55:36,480 --> 00:55:39,760
All right, we'll talk to you again in the future. Oh, yeah, there's going to

877
00:55:40,260 --> 00:55:43,360
be music. Are you ready? That's it.

878
00:55:44,000 --> 00:55:45,360
Rachel's dancing.

879
00:55:46,970 --> 00:55:48,490
Same song. It's still here.