Episode 1: "If It Is to Be, It Is Up to Me"

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All right, welcome to the show.

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This is a show called Keeping It Real Estate.

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I'm Max Doyoni, and this is a show about real estate reinvention

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and keeping it honest, especially with yourself.

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In particular with myself. This is the

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first show. I'm sitting here in a booth in the library talking to myself,

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which is a strange experience, so bear with me.

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Yeah, the name is obviously a play on words. I'm trying to keep

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it real in an industry that sometimes feels a little less

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than that. Sometimes it feels super real. We are people who

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bring, you know, the community new faces, and we bring

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a different energy to towns, and sometimes.

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Sometimes we get judged pretty harshly for it. And in the

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past, I've been. I've been a big piece of that

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judgment, whether it's been just my inner monologue or even externally

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in certain groups, in certain situations. Look, my.

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My mantra has always been to

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be sort of overly honest. And maybe not always,

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but it's been for the last 30 years

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or so, it's been something that I've tried to lean into really heavily.

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There's just no point in keeping secrets. I found that to be much more difficult

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than just saying things the way that I see

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them, whether I'm right or wrong, and then owning the mistakes.

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I am doing this alone today, primarily because

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I'm alone in this industry right now. I have a good team at Christie's

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International Real Estate in Park City, but I'm kind

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of waiting on my friend Lauren Androsa. She's gonna join

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the real estate industry, and she's gonna come in

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as my partner sometime in the next six months or so.

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We have been planning on starting a podcast together for a long time,

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but, you know, the way life,

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family, business transitions, these things are difficult.

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And we have been trying to organize a day

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to get together and start this whole podcasting thing

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and just hasn't been able to line up, which is kind of crazy.

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You know, you'd think that'd be concerning as going into a new partnership

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that we can't get together for 35 or 40 minutes to do a podcast.

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But she's currently in a totally different job, and I'm building

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this business solo in the moment using

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a whole bunch of tools that I've never used before and learning a lot along

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the way. But, you know, my dad has a ton of one liners, and one

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of them is 10 two letter words. If it is to be, it is

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up to me. So I just decided today to come in here and record this

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first episode and see how all this equipment works and sort

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of get a little bit raw with you guys. Even saying you

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guys sounds weird because there's nobody out there. I don't even know how I'm going

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to post this thing yet. So you're catching it extremely,

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extremely raw. Yeah,

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it's really weird to be creating content

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in this way. Never really thought this would be something I

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would do, but it feels like this is the way

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the world's going. And everybody says to themselves,

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you know, our conversation is so interesting, or my conversation with

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this person. You know, so many people say, you should start

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a podcast. I'd listen to that. I don't know how many times I've heard that,

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but, you know, it feels like everybody's super interested

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in what they have to say. And oftentimes there aren't

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enough people out there asking the right questions and

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then challenging somebody. So when we invite people to come on this podcast,

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it will come with the caveat that we

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really don't think anything's off limits. We're going to ask,

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and if you don't want to answer, that's okay. But please

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don't come in here and expect us not to ask the hard question if it

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happens to come up. Are we going to try and keep this thing, real estate

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focused? Maybe. Right. We're going to keep it real here. We're going

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to focus on people, people, which is what this industry is all about.

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We're going to focus on transitions. We're going to focus

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on where we have been weak in our

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past and where we feel like our strengths are. We're going to focus on

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asking people to get real with us about their

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opinion of their industry, whether it's real estate or otherwise.

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And then we're going to get into the things that people want to get into,

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whether it's their experiences in this industry or if

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it's, you know, their experiences with friends

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and family as they made their transitions. Some people have been in this

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industry for their entire professional life, and they don't see it through

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the lens that those of us who've had other create other careers

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see it. Right. I mean, those of us who have done other things have

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historically been pretty judgmental of the real estate industry. In particular

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in Park City, where on the surface,

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it feels like real estate agents make a lot of money for a little bit

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of work. I was one of those people. And the reality

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is it's not accurate. That's a misrepresentation

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of what happens in this industry. I think

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another misrepresentation would be that it's hard work,

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and maybe we'll get into that in another show. But, you know, the definition of

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what hard work is is an interesting conversation for me, and I want to try

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and dive into that really deep with many of our clients or our

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episode or our guests, because hard work

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feels difficult to me. It feels like a challenge.

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It feels like it's difficult to figure out and. And nobody's

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done it before, or it's physically demanding in some way.

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I think the real estate industry is not necessarily

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hard work. It's a lot of work, though. It's a significant lift

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in terms of your time, your energy. There are a lot

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of moving parts, and no two deals are the same. Every single

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real estate agent that I've ever talked to reiterates that.

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And. And what I'm finding, being in this industry

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for a little while, is that that's accurate. I have,

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you know, I have complicated feelings about the real

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estate industry, and that'll come through in this podcast because some

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days I just love it. I think it's really a great industry to be in.

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Other days, I really struggle with it. I didn't love the

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real estate industry for most of my life here in Park City, to be honest.

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I've had friends accuse it of being the reason that Park City

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has deteriorated in its attractiveness to a certain

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group of people. I didn't really like the way it operated in

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town. It was insular, and it was sort of a club,

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and there was a protectionist element to the

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industry. And then, you know, there are a lot

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of people who kind of get into it as a default because they can't do

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anything else, or they failed at everything else they did. And I

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didn't want to be that guy. I didn't want to be that person.

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But you know what? I grew up around this industry. My dad was

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a developer. My. My sister is a

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real estate agent. My cousin has been a real estate agent through his entire professional

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career. 27 years or something.

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I've seen my family make a lot of money on real estate.

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I've also seen them lose a lot of money in real estate transactions. Real estate

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deals, development deals, almost sunk our family a number

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of times, and then they eventually made it. You know,

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I have juggled every potential job

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opportunity in Park City, it feels like.

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Now, is that accurate? No. Obviously I haven't been a

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GM of a hotel or, you know, I haven't.

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I haven't done every job in Park City, but I joke that I have at

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least tried them all from driving Taxi. To mowing greens

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on the golf course, to washing dishes. I've put boots on

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people, I've tuned skis. I've done the

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rental shop thing. I've done electric bike rentals. I mean,

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you know, most of the industries in Park City, I've at least touched them

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in some way, shape or form all the way up to being an elected official

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in town. And I mean, I was a substitute teacher back in the day with

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dreadlocks and I don't know what happened to our school district by allowing me to

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do that. But yeah, then all the way up to being an elected official in

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town, I was on the city council. And that actually took

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me out of my other career, which was running a restaurant,

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bar and grill in Park City called the Corner Store Pub and Grill. We've been

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there forever now. It feels like I started that in 2004 as

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a 27 year old party guy and

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built my ideal place, right, the place I'd want to hang out.

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Interesting how the only thing I do there now is have breakfast and talk

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to the management team. Occasionally take the kids up there during

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the ski season when we get ready to go skiing. It's the most expensive

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ski locker anybody's ever had.

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You know, I've dabbled in real estate. I've had my real estate license since

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boy 2002, it's now 2025.

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So I've had my real estate license for 25 years or 22

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years. Used it very sporadically.

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Sold a restaurant at some time in the middle. Sold a,

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you know, a cabin once or something like that, but, you know,

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less than a hobby. But I've been circulating

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around this industry for a long time. Done some development deals

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with my father. Built 43 apartments out at the

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junction here, Kimball Junction in Park City. We sold that

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building. I've done some consulting work for some

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of the larger companies around here, some for free,

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some paid. And then I worked with my brother in law,

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Jonathan, on the commercial real estate side for the last two years,

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you know, doing dirt to Doorknob sort of consulting and then

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sales. And what I realized in that process was

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that there's sort of an inverse relationship to commercial real

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estate and residential real estate in Park City. The bigger the deal

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in commercial, the, you know, the longer it

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is to get paid, the more lawyers there are involved

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and the more risk there is, the bigger the deal you get.

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In a residential real estate, it's more often

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the case that that's somebody's second, third, fourth home

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and they've done 10 or 20 different deals already in

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that realm and really comes down to how they feel on the house,

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how they, what kind of cabinetry they like or

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the location or is it going to be convenient for the next couple of years?

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Because really a lot of these people only own their houses for five or eight

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years and then they want something different. And they are liquid,

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they're cash buyers and they can move and shock

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and jive all they want. So you know, those deals are actually

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easier once you get to that large scale. Now I'm not there yet,

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but I certainly am hoping to be there.

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And that's the skill set that I'm trying to curate

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as I get into the residential real estate world.

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Yeah, I mean I've my, my opinion

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about real estate has changed, right? It, it,

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it's evolving and I'm trying to come at every

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part of this job with a level of optimism and positivity.

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I do see my job as being

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a service to the community. I have always been

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trying to think of things through that lens. When I built the corner store,

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it was to, you know, make sure people have felt like they could be a

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local when they're in town. Even if they're only here for a day. I want

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them to feel like they can sit at the bar next to somebody who knows

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a lot about Park City or at least thinks they do, right? The person who

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considers himself a local sitting next to somebody who is

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considering becoming a local. I always thought that was a really unique thing

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to offer the community and

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it's worked out. People really love the corner store and I feel like it's been

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a value add to the community when it comes to real estate. When people are

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moving into town, I want to be there for them. I want

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to, you know, help them find the right restaurant or

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know when to travel around town. Know not to go to the grocery store at

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4:30 in the afternoon during Christmas week. If you want to

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do it efficiently, you know, find the right places

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to be and the times to be there so that they can become a part

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of the community as quickly as possible. Some of my best friends,

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all my best friends really didn't grow up here.

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They came here after me. And I'm thankful that I have

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them in my life and I'm thankful that they are a part of

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our community and I'm sure that they wish they had somebody

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welcoming them to the community in a more

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wide open way than they likely did.

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And being people's first touch point to the community is,

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you know, it's a big deal so I'm hoping that.

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I'm hoping that I can do a good job of that for people at all

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income brackets. I don't think that the

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wealthiest among us necessarily get a.

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A fair shake sometimes, because as soon as somebody

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knows how much money somebody has, they treat them differently.

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And the reality is, you know, whether you're Barack

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Obama or Donald Trump or Joe Schmo on

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the side of the street, everybody's just a human, and they deserve

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to be treated as a human. It doesn't matter what they

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have or what they don't have. They should start out with an A and they

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can earn their way to a different grade. But everybody deserves to start out with

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an A, and they deserve to start out not being judged.

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If they worked really hard for their money or they were given it, that's none

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of my business. I don't care how they got there. I just

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care that when they get here that they become part of our community just

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like everybody else. Everybody deserves a sort of a fair shake,

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you know? Yeah. You know,

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this podcast is going to be a

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reflection. It's going to be a reflection on me. It's going

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to be a reflection on Lauren. It's going to be a reflection on real

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estate industry. On the whole, It'll be a reflection

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on every guest that we have. Hopefully, they're willing to go

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there because, you know, what's in a name? Keeping It

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Real is going to challenge some people, and I'm sure

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we're going to have people who choose not to come on, but hopefully they'll see

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that this can be like a mini therapy session. We're going to.

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We're going to get into some stuff. Hopefully our podcast won't run

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too long. I don't have a framework for how long they're going to be.

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Some conversations may run on for a while, and others

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may be short. They may be 15 minutes. I doubt

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it, because Lauren and I like to hear ourselves talk too much,

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but you just never know. Hopefully we'll

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be doing enough asking questions of people that they'll open up and

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give us a little bit of a glimpse into who they are and how

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they got into this world. You know, I.

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I am what I'm also selfishly looking to learn.

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Right. I want to continue to improve my craft.

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And whether I like it or not, this is my new craft.

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And I'm going to do everything I can to perfect it,

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to do it in a way that's authentic to my personality,

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but also honor the people who have done it forever and recognize That

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I have a lot to learn from them. And I look forward to bringing those

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skills and these conversations to every deal I do going forward.

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And when Lauren does finally show up, we are going to ask

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her what she wants to bring to the job and what she wants to get

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out of these interviews and this podcast. And we'll

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see if we can't be interesting to, hopefully a

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wide variety of people. One of the things I'm finding

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really hard is, you know,

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in that endeavor to be great at something,

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not losing myself in this job. You know,

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it's easy to put your Saturday aside and go to open houses

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and see all of the product that's out there. Last week,

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there were 22 pages of open houses to visit on a Wednesday.

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And I'd be lying if I say I'd. I didn't

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really want to go see a lot of them, but, you know, that would be

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losing myself in this industry. And I don't want to lose myself. I want

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to try and maintain that authentic voice and that authentic

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point of view. I also don't want to be super

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sales heavy. I think sales heavy approach

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is really tied to outcomes. I personally

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am not tied to the outcomes here. I am because there are paydays at

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the end and that's critical. But. But I really just want to

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be tied to the process the best I can. I want to be reminded to

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stay in the process because going and finding somebody their

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perfect house for whatever their reasons are for searching,

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it has to be personal to them. It does not have to be personal to

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me. And I certainly hope nobody buys a house because I said I

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like it or I don't like it. I want them to buy it for them.

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I'm hoping that I can listen to them and get to understand them

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well enough to really show them the things that resonate with them.

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And hopefully we can create some magic opportunities

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for clients in. In their transitions to Park

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City or out of Park City if they've had enough of this. I want

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to make sure that I represent their experience here well and

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let them leave on a high note, you know, selling their

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property for, you know, at the appropriate price

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and to the appropriate people, whoever happens to line up with

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it. Some people just want a fire sale. Other people really care about whether their

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family house moves to another family. So we

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got to do a lot of listening. And this will be a practice in

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that it will be a perpetual practice, and I look forward to that challenge.

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It's a weird thing to be doing a podcast, trying to talk

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into the ether here today and not feel like it's about

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me, but really trying to create some content, start a conversation

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and get people interested in, in this industry

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in a different way. Because people buy houses

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based on emotion as much as they do logic. The logic comes

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in the money and how it all jives with their monthly bills, but they

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really make offers on places that make them feel good. And ideally,

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this podcast will make you feel something, you know,

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frustrated. With me. Fine.

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Identify with me. Great, right?

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Want to have a chat, reach out? Let's do it. Let's have a conversation.

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I'm open to any conversation. This doesn't have to be in

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a box. I'm going to tie it to the experience of transitioning

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in your professional life. I'm going to tie it to when you've

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bought and sold a property or if you've considered that. I'm going to

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tie it to your emotional state about your mountain town or the town

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that you live in and, and what it feels like when new people come

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and go. I'm going to tie it to a lot of things and then this

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thing will kind of define itself as we go.

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It's, it's going to be a. It's going to be an interesting

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ride. So stick with it. Some episodes are

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going to be really interesting. Some will be emotional, some will

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be cerebral. Others will probably just feel like a random

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ramble of conversation with Lauren and I talking about how

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our 11 year old had a, you know,

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threw a fit last night because their hormones are imbalanced.

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Who knows what it'll be? I would say that this show is for

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people who are curious about real estate.

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They're curious about themselves and maybe they're

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allergic to bs, right? I mean, we are.

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Lauren and I are, are together and working

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together because we share a,

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we share a common. I'm trying to think of

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the right word here. Disdain for bullshit.

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We are just not interested. Right? And that's

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what keeping it real is all about. Like, if somebody's full of it there,

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there is a nice way to ask them why.

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Right there. There's always some kind of

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a reason behind somebody being full of it. And, and I think

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that we're going to just try and navigate. Hey, when I'm

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full of it, I know she'll call me out. When she's full of it,

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I know I'll call her out. And hopefully we can tactfully

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address when other people are full of it on our podcast. But we're

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hoping to get people to break through that wall and, and,

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and tell us something real. That'll, that'll be sort of

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the goal. And hopefully people who we interview will come out of

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this feeling like they got something off their chest or

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they said something that they might not otherwise have said and it feels good.

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Maybe they'll leave and want to come back and say more. We'll see.

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That would be, that would be sort of the sign that we're doing it right,

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in my opinion. I, I don't know who's listening to this.

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Nobody yet because I don't even know how to post it. But people who are

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navigating their career transitions, new real estate agents who,

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who feel like they're outsiders, they could, they could probably get a

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little nugget or two out of this. People who just want

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a little honesty in their business talk. That might be a, you know, a group

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of people who want to listen to this. Lauren will be going through real estate

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school during the first few episodes of this. So that'll

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be kind of interesting. We'll have conversations with her about how she feels about real

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estate education. I found it to be,

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man, it was a challenge, right? It was a challenge.

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It's not the most intriguing schooling, but when

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you're in it, then the schooling starts feeling more appropriate,

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but the delivery needs a

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lot of work. It just feels like a lot of people are self

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aggrandizing agents who, who need

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an outlet. Maybe they ought to start a podcast or something, I don't know.

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But if anything here resonated with you,

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if anything here sounds like something you want to hear more of,

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or if you have suggestions on conversations that re, you know,

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have something to do with real estate. I'll be back.

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I'll be back with interviews, stories, a few rants,

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I'm sure Lauren, I'm keeping her mic hot

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here, so I can't wait for her to dive into this whole thing. I think

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it'll be more dynamic with her here. But you know, if I

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go back to my old motto, if it is to be, it is up to

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me. I had to get started. And one

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of the things that we'll lean in here, lean into here is the

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concept of correct, don't protect. That'll be one of

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our initial episodes. We'll be talking about all the different ways

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that we stumble into protecting a decision or

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protecting something when the reality is, is we should just step

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up and correct whatever happened. This is one of those

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mottos that's gonna come into play throughout the real estate industry

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because there are so many moving parts that instead of defending what

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you did or did not do. Right. We just want to fix it and

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move on because timelines matter, and it's.

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It's interesting getting into how to talk about that with people. So that'll

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be one of our initial episodes. Stay tuned. This was 24

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minutes of me rambling. Hopefully, no episodes will have

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24 minutes of me rambling in the future, but I am

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am just testing this bad boy out and see how it goes.

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This is Keep It Real Estate with

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Max Doyle and soon to be Lauren Androsa.

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Looking forward to long and successful podcasting

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career. I don't know. It's not a career, but it's something.

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All right, signing off.

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I don't even know how to. To end this thing. Peace and love.

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That's how we'll end it. Peace and love.